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SYNAPS! International is a global brand and product building business unit which leverages its local offices around the world and large supply chain infrastructure. SYNAPS! provides sales and marketing services for brand owners who are looking to grow their brand in new markets.
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Over the last decade, Brazil has doubled its confectionery exports, increased the number of markets reached and become the third largest producer of such products in the world.
According to ABICAB, between 2000 and 2010, the country’s confectionery, chocolate and peanut exports jumped from US$152m to $304m.
This growth was accompanied by significant investment and launches that combined new, traditional and Brazilian flavours. $400m was invested in modernising the national confectionery industry between 2009 and 2011, with new industrial plants and production lines opened, and improvements made to industrial processes and sustainability programmes.
Over the last 10 years, the number of countries buying Brazilian confectionery products has gone from 112 to 145.
Sales abroad have doubled in terms of value, with a corresponding 30% increase in volume, going from 105,000 tonnes to 133,000 tonnes over the last 10 years.
From January to October 2011, sales of confectionery abroad reached $280m, a growth of 12% compared to the same period in 2010.
By Sean Weston, ABICAB
http://www.foodbev.com/report/brazil-doubles-exports-of-confectionery