GLOBAL BRAND ACCESS
SYNAPS! International is a global brand and product building business unit which leverages its local offices around the world and large supply chain infrastructure. SYNAPS! provides sales and marketing services for brand owners who are looking to grow their brand in new markets.
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Global Brand and Product Building Business Unit
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Sam Adams would be proud.
Some 250 brewers jumped into the U.S. commercial beer market last year, bringing the tally to roughly 2,000, according to the Brewers Association.
This is great news for beer geeks, but a chilling development for the industry’s titans, Anheuser-Busch Inbev and MillerCoors. The rash of scrappy startups is siphoning off market share from the biggest brands in the business, as increasingly fickle drinkers opt for esoteric offerings like chocolate stout, double-hopped India Pale Ale and blood-orange Heffeweizen.
Last year, U.S. craft breweries — roughly defined as shops that brew less than 6 million barrels annually — sold 13 percent more beer and posted a 15 percent jump in revenue. They now control an unprecedented 6 percent of the market, according to the Brewers Association.
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By Kyle Stock – The Daily. Sunday, April 1, 2012